How Learningbubz increased 20% of active users after performing a UX Audit
About this project
LearninHubz wanted to improve the KPIs, such as the number of active users and videos watched, as well as increase the average visualization time per user. Imaginary Cloud helped by conducting a UX Audit and redesigning the platform's interface.
Result: Three months after launching, Learninghubz had a 20% increase in active users, and registered +50% mobile usage.
our INVOLVEMENT
Concept
Strategy
Design
Build
technologies
Angular
Typescript
Node.js
.Net
LearningHubz is a learning platform focused on organizations to deliver business and technical skills. It provides to Corporate L&D (Learning & Development) a “YouTube like” learning experience, with permanently curated videos from +300 YouTube channels on business and technical skills, bringing together the best bitesize videos, management tips, tutorials, classes, expert insights and courses.
Important entities such and the Bank of Portugal, the Lisbon City Council amongst others, are avid users of the platform and have enrolled more than 1,500 of their employees to learn what they really need in order to develop professionally, while optimizing processes to achieve L&D objectives. Furthermore, LearninHub has helped simply and opmitize content management, allowing Human Resources teams to have more time for other organization's priorities.
Imaginary Cloud’s role and involvement with Learninghubz
Learninghubs partnered with Imaginary Cloud to improve their visualization time, monthly videos watched and number of active users. Two main pain points were identified:
• Lack of user engagement
• Outdated UX/UI design patterns
during the project
Through the UX Audit, Imaginary Cloud identified a certain set of issues that reduced the platform's disoverability and compromised its authority and credibility:
• Poor navigation and readibility;
• Poor visual aesthetics
Elements like responsiveness, documentation and help also had an impact on the platform even though minor.
To tackle these issues, the team performed improvements through:
four stages
Research
Ideation
Execution
Technical Assessment
two stages
Migration
Development
four stages
Requirements
Back-end integration
Website development
Advanced filtering and search
four stages
Research
Ideation
Execution
during the project
Through the UX Audit, Imaginary Cloud identified a certain set of issues that reduced the platform's disoverability and compromised its authority and credibility:
• Poor navigation and readibility;
• Poor visual aesthetics
Elements like responsiveness, documentation and help also had an impact on the platform even though minor.
To tackle these issues, the team performed improvements through:
We identify the main aspects of the business model and user needs.
First, we gather evidence that will support the decisions taken henceforth, ensuring that no decision is made based on vague assumptions.
This stage consists of 3 steps: a briefing with the project's vision and goals and business requirements; user research to guarantee product usefulness and effectiveness from the user's perspective; and a design benchmark to analyze the landscape of similar and complementary products, design patterns and technologies used in the industry.
The Research stage allows us to leverage the knowledge and skills of existing players and ensure features and design differentiation in the market, and ensure costumer fit.
We formulate an approach to the product based on the user's needs and the business model.
This is the core of the creative process and it is where the concept of the product is formulated based on the user's needs and the business model (both identified in the Research phase). Here, the UX designer, the product designer, and the product owner work closely together.
This stage consists of 4 steps: mapping out the user journey, by describing each user's action, with various user scenarios; a decision matrix that helps prioritize the users' and product's goals while considering the product life cycle's current stage; drawing the wireframes, i.e., the pages’ structure and navigation flow to ensure interface usability and reduce design time; and finally, a mood board to ensure that the product's look and feel conveys the desired user experience and is aligned with the user profile and market strategy.
We bring the concept to life and put it into practice.
In this stage, the product designer focuses on creating a physical representation of the concept that has been defined up to this point.
It consists of 3 steps: a style guide, where we define a graphic interface’s style, considering colour palette, fonts, image style, input fields, buttons, and so on, to ensure consistency throughout the application; a graphic user interface design (GUI) which are the end-looking screens by applying the style guide to the wireframes; and a click-through prototype to facilitate the feedback from stakeholders or potential users and investors.
We guarantee that all requirements and ideas generated are realistic to implement.
In this stage, all the work previously done should be achievable considering the available time and budget previously settled.
It consists of 2 steps: a high-level architecture where we detail how the product will be built, identifying baselines for the needed technologies and skills to make it; and a project plan to define the major milestones and provides a general understanding of the project's structure, phases, intersections and interdependencies.
Imaginary Cloud started by migrating the existing database from Wordpress to PostgreSQL. A daunting task because of the thousands of items and large size of assets that are normal in a CG marketplace.
After the migration was completed, the team focused on migrating its infrastructure. The site was hosted on Heroku, which had relevant constraints on the ability to scale. Imaginary Cloud was able to migrate it to AWS, completing the first stage in just 2 months.
After the successful delivery of Stage 1, the client continued to work with Imaginary Cloud on a continuous development basis, adding more features to its product to fuel its growth. The team worked on many different elements, from payment integrations to sales campaign tools to facilitate marketplace promotional campaigns. Imaginary Cloud also helped Flipped Normals improve its Google positioning by implementing an SEO audit, which tweaked the site’s performance and content relevancy.
The project started off with a team meeting to list all the client requirements. This thorough investigation allows for an easier, quicker, and more cost-efficient delivery. This meeting was led by our Project Manager, which supports the team all through the project, and our Developer, ensuring all technical details are discussed.
Eurofound provided a solid brief that captured the existing infrastructure, their vision for the website, and the technical constraints and requirements. It was a challenging task that needed to be completed in 6 weeks.
Our developer started the development process by creating the back-end integration that would allow the new website to fetch content from the existing database. Using a Django framework, we were able to create an efficient and quick application that retrieved data, generated listings of results and allowed for more advanced options.
Imaginary Cloud and Eurofound met on a weekly basis to ensure everything was being developed as required by the client.
With the main software completed, the next stage was to develop the website to access such tool. For this, our developer followed Eurofound’s style guide to ensure coherence across the client’s digital presence.
Although no designer was allocated to this project, our developer followed UX/UI best practices, since he was able to touch base with several of the designers at Imaginary Cloud.
In order to improve the content navigation, Eurofound wanted to include an advanced filtering and search capability in their database. Having fully mapped the database content in the new software, our developer was able to create a set of category filters that allowed users to select the content of a given topic, and implemented a search element to the page, allowing the user to freely search any document.
Our UX designers will target the users profiles and identify their needs when using your product, considering its usefulness and effectiveness from their point of view. Research on design patterns and the industry's most used technologies allows leveraging and understand existing players' knowledge and practice. Plus, it ensures your product/design is specific and different.
We will conduct a UX review to set the product requirements considering the established usability heuristics in the field to deliver a consistent and fluid user experience. All information regarding insights and analytics will be summarised in a visual and compelling audit report that showcases the UX Audit's main findings, quick wins, and recommendations regarding your product's potential improvements.
Together, we will baseline the style guide to ensure that your product's different visual interface elements' are consistent and coherent. Running a UX Audit allows us to solve the main encountered problems with the execution of end-looking screens. Plus, all recommendations that resulted from quick wins acknowledgement will be designed for implementation.
TECHNOLOGIES used
Our experienced developers used Angular to build the Front-end of the Learninghubz platform.
We have used Typescript together with Node.JS to create a micro-service that allowed us to manage the images within the platform.
We have used Typescript together with Node.JS to create a micro-service that allowed us to manage the images within the platform.
The development team used .Net in the back-end to link it to the front-end, ensuring a fully functional application.
Since Learninghubz was looking for high technical expertise to improve their platform, we followed the Dedicated Team working model, which included our product-oriented UX/UI Designers and Frontend Developers. This way, we were able to provide the client with a development team fit to their needs, able to work independently, and fully integrated with their own team and processes.
UX/UI Designers: Responsible for conducting the UX Audit, creating the new design, architecture and implementation of all the experiences a user has when interacting with the platform.
Front-end Developers: Responsible for ensuring that the platform’s users can easily interact with it. They do this through the combination of design, technology and programming the platform’s appearance, as well as taking care of debugging.
This project delivered an in-depth understanding of the customer persona and their interaction with the service.
increased growth rate 3 months after launching.
increased in-app time for desktop.
increased in-app time for mobile.
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