Go back to Imaginary Cloud's work page.Go back to Imaginary Cloud's work page.
Imaginary Cloud app development project for Mucho.
MOBILE APP

Mucho

Mucho curates the user’s food shopping list for any type of diet and taste through a wide variety of recipes. We started with a simple yet ambitious idea - to offer a fast, easy and delightful way to shop for fresh food.
Imaginary Cloud app development project for Mucho.Imaginary Cloud app development project for Mucho.Imaginary Cloud app development project for Mucho.

The Project

Mucho initially approached us for a quick wing project on the website they had at the time. In a later moment, having been through a rebranding, they asked us to design and prototype a new mobile app.

THE TECHNICAL SOLUTION

The goal was to launch the app for IOS. For this reason, the team decided to use Objective-C and Swift, as it allowed us to launch fast, while still using a solid framework.

MAIN CHALLENGES

The main challenges were creating a quick workflow and interface. Since we were designing for people who don’t have time to waste, we designed a simple interface that would put emphasis on the recipe photos. In this way, we are reaching the true food lovers, while also showing the strong brand identity.

Go back to Imaginary Cloud's work page.
MOBILE APP

Mucho

Mucho curates the user’s food shopping list for any type of diet and taste through a wide variety of recipes. We started with a simple yet ambitious idea - to offer a fast, easy and delightful way to shop for fresh food.

The Project

Mucho initially approached us for a quick wing project on the website they had at the time. In a later moment, having been through a rebranding, they asked us to design and prototype a new mobile app.

THE TECHNICAL SOLUTION

The goal was to launch the app for IOS. For this reason, the team decided to use Objective-C and Swift, as it allowed us to launch fast, while still using a solid framework.

THE technical solution

The main challenges were creating a quick workflow and interface. Since we were designing for people who don’t have time to waste, we designed a simple interface that would put emphasis on the recipe photos. In this way, we are reaching the true food lovers, while also showing the strong brand identity.

FOCUS ON WHAT USERS REALLY WANT

Now, more than ever, people value their free time to dedicate to what really matters to them. By creating Mucho's persona, we were able to design an interface that goes along with the identified interests and preferences. This way, Mucho's app user experience was tailored to solve common user concerns, for instance, saving time on grocery shopping by having their ingredients delivered to their door or picked up in a store.