Go back to Imaginary Cloud's work page.Go back to Imaginary Cloud's work page.
Imaginary Cloud UX/UI design project for TravelWifi (former TEP).
E-COMMERCE PLATFORM

TEP

To have mobile internet access anywhere, that’s the dream that TEP Wireless turns true. The goal is to redefine the way people travel, allowing them to keep their digital freedom at all times.
Imaginary Cloud UX/UI design project for TravelWifi (former TEP).Imaginary Cloud UX/UI design project for TravelWifi (former TEP).Imaginary Cloud UX/UI design project for TravelWifi (former TEP).

The challenge

There were two main challenges with TEP: differentiate it from the competition and make the website’s imagery reflect what was the company’s offer. The experience had to match users’ expectations, avoiding the risks of being misunderstood for something it is not.

The Solution

We’ve applied our Product Design Process at an early stage and provided all the development expertise needed to implement further data-focused adjustments that TEP needed to achieve their business goals.

The Tech Stack

Since its initial concept, the project relies heavily on a huge number of landing pages (targeted via google ads), a good checkout process, and a flexible back-office to manage orders. We decided that Ruby on Rails was the best approach due to its balance between flexibility and reach. The product has been live and growing for several years.

Go back to Imaginary Cloud's work page.
E-COMMERCE PLATFORM

TEP

To have mobile internet access anywhere, that’s the dream that TEP Wireless turns true. The goal is to redefine the way people travel, allowing them to keep their digital freedom at all times.

The challenge

There were two main challenges with TEP: differentiate it from the competition and make the website’s imagery reflect what was the company’s offer. The experience had to match users’ expectations, avoiding the risks of being misunderstood for something it is not.

The Solution

We’ve applied our Product Design Process at an early stage and provided all the development expertise needed to implement further data-focused adjustments that TEP needed to achieve their business goals.

THE technical solution

Since its initial concept, the project relies heavily on a huge number of landing pages (targeted via google ads), a good checkout process, and a flexible back-office to manage orders. We decided that Ruby on Rails was the best approach due to its balance between flexibility and reach. The product has been live and growing for several years.

A SUCCESS STORY

We’ve been with TEP for a long time and we’ve watched them grow, as they secured the position as leaders in their core business. Sometimes, it’s important to embrace a complete rebranding in order to adapt to new realities, and that’s where TEP made the difference in a key moment.

Nielsen Norman Group has pointed out TEP’s website for having a properly implemented date-entry form field that can prevent usability errors. With our help in creating this form, users can spell out the month’s name to distinguish it from the day.