There were two main challenges with TEP: differentiate it from the competition and make the website’s imagery reflect what was the company’s offer. The experience had to match users’ expectations, avoiding the risks of being misunderstood for something it is not.
We’ve applied our Product Design Process at an early stage and provided all the development expertise needed to implement further data-focused adjustments that TEP needed to achieve their business goals.
Since its initial concept, the project relies heavily on a huge number of landing pages (targeted via google ads), a good checkout process, and a flexible back-office to manage orders. We decided that Ruby on Rails was the best approach due to its balance between flexibility and reach. The product has been live and growing for several years.
There were two main challenges with TEP: differentiate it from the competition and make the website’s imagery reflect what was the company’s offer. The experience had to match users’ expectations, avoiding the risks of being misunderstood for something it is not.
We’ve applied our Product Design Process at an early stage and provided all the development expertise needed to implement further data-focused adjustments that TEP needed to achieve their business goals.
Since its initial concept, the project relies heavily on a huge number of landing pages (targeted via google ads), a good checkout process, and a flexible back-office to manage orders. We decided that Ruby on Rails was the best approach due to its balance between flexibility and reach. The product has been live and growing for several years.
We’ve been with TEP for a long time and we’ve watched them grow, as they secured the position as leaders in their core business. Sometimes, it’s important to embrace a complete rebranding in order to adapt to new realities, and that’s where TEP made the difference in a key moment.
Nielsen Norman Group has pointed out TEP’s website for having a properly implemented date-entry form field that can prevent usability errors. With our help in creating this form, users can spell out the month’s name to distinguish it from the day.
