High-end mobile applications adjusted to your market needs.
Maximize profits and grow your business by developing top-notch mobile products adjusted to your market needs, user experience, and your project’s vision.
A mobile app helps you create a direct marketing channel between your businesses and your customers, allowing for direct and effective communication.
Send notifications about what's new or what has changed in your services or products. This will help your business build a strong relationship with your customers and develop a genuine customer base and stronger loyalty.
Communication speed is vital for customer satisfaction. As we move towards a mobile-centric culture, having a mobile app will help propel your business into the hands of existing and new clients and ensure future business success.
One of the most important things a mobile app offers to consumers is awareness of and communication with your brand. You’ll build trust with your target market by interacting with them regularly.
Throughout the software lifecycle, we use the Agile Development Process - a set of principles and practices that emphasise cooperation, flexibility, and continuous development, allowing teams to deliver high-quality software in a timely and efficient manner. Consider agile methodology your software development GPS, giving guidance, navigation, and the ability to react to changes along the road.
The ADP ensures a well organised approach to your digital product, enables you to reduce your time-to-market by up to 70%, and helps you manage your technical debt.
The product backlog is a list of business and project goals and contains what is forecasted to be developed by the development team, and maintained by the Product Owner. It is a living document, updated continuously, prioritized, and ordered by business value. It may also have product improvements, bugs, technical questions, and so on. Its purpose is mainly to have everything that is needed to reach the project’s Product Vision.
In this stage, we also create a sprint backlog, which is a list of tasks that need to be completed during each sprint. We prioritize the user stories for each sprint and ensure that the team knows what they need to work on.
With the sprint backlog in place, the development process finally starts - sprint execution. Working through the sprint backlog, and delivering small usable pieces of software frequently allows for continuous feedback and refinement, ensuring that the product is always on the right track.
In this stage, we put in place a briefing that includes the information gathered during the workshop with the team and stakeholders. It presents the vision and goals of the project and clarifies all necessary business requirements. This is also where an FAQ session relative to the nature of the project takes place.
The high-level architecture involves the development of the technical design, with the ideal balance between complexity and reach, This is where we identify external dependencies from third-party providers, such as Stripe, Facebook, Amazon, and so on.
We then start the CI/CD workflow which is the setup of the issue management tool, code repositories, continuous integration system, and development & staging environments. It’s followed by the setup of the code repo and automated test framework, the staging environment and production servers, as well as the continuous integration ecosystem (i.e. servers, deploy hooks, etc)/continuous deployment.
Finally, in Feature 0 we deliver the first meaningful feature: a homepage, a login screen, part of the first dashboard… This step ensures that there is something demonstrable with the perception of value at the end of the Bootstrap Phase.
With the Data Model, we provide the first baseline of the product’s evolutive data model. It identifies the main data entities and relationships and baselines the data sources and data stores (i.e. relational databases, document data stores, etc.). This step also consists of iterating the product concept and designing the first version of the data model.
Here’s when we present the Proof Of Concept (PoC), Minimal Testable Product (MTP), or Minimal Viable Product (MVP), and we deliver and deploy the first version of the product - even if that version is the implementation of a concept. This helps mitigate technical risks and test the main business premises for developing a market-ready version of the product through a viability assessment.
On the production increments step, we review technical and business risks and the impact of the PoC, MTP, or MVP on the initial premises or Wave 0. Here, we also identify reusable components from Wave 0 to Wave 1 (i.e. often PoCs are not reusable). This helps gather feedback about the first integrated model and assesses the product's viability before moving to Wave 1.
Finally, the wave retrospective reviews the product state, evaluates wave success against business goals, and identifies improvements. We then design goals for the next wave & prioritize features. Doing this allows the team to analyze the work that has been done in previous sprints and plan consciously what should be the next mountain to climb.
Our expertise covers an array of areas, from simpler projects such as website building to highly complex web based applications.
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Since 2010, we’ve delivered more than 300 web and software products, in over 15 different industries.
With a recommendation rate of 99%, Imaginary Cloud has over 100 passionate, EU-based professionals that align your business goals with the latest tech solutions.
Recognised for working with processes that guarantee a high-quality delivery, our team of web developers, designers, product managers and data scientists have the technical expertise, creativity, and vision to create beautiful, smart web and app software products.
We excel at what we do and we love every moment of it!
FRONTEND AND BACKEND
From React, Flask, Django to Node and Ruby on Rails developers, we have a great talent-pool of web developers with a high technical expertise to develop complex web based applications
Our award-winning designers and developers work side-by-side to create superior UX/UI experiences for your web development project, using leading tools such as Webflow.
At Imaginary Cloud we provide you with flexible solutions to work with our team, depending on your business requirements.
We provide you with a development team or an individual fit to your needs, able to work independently, and/or fully integrated within your delivery team and processes.
We will develop the project in-house, following our battle-tested processes which ensure world-class quality and efficiency. This end-to-end solution is ideal for companies without internal technical teams.
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Still have questions?
Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime.
So you're building a mobile app and trying to decide what tech stack to use. No big deal, right? Wrong. This decision is super important because the tech stack is like the foundation of your app.