Build user-centric products that work seamlessly

Using our unique Product Design Process you will build products fit for humans
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PDP Design

Strengthen your
business with our Product Design Process

Follow our unmatched Product Design Process to build meaningful and user-driven interfaces. It selects a collection of matured techniques and tools capable of skyrocketing your online product’s usability, efficiency and success.
Get a Project Plan

Get a Project Plan

Know the detailed steps, needed resources, expected costs and delivery time to build a functional and valuable product.
create an engaging user experience

create an engaging user experience

Follow the necessary steps (from research and ideation to development) to ensure a well-grounded UX.
Reduce time and costs

Reduce time and costs

The high-level PDP design allows you to plan realistic schedules and avoid redesigning costs.
Increase profitability

Increase profitability

Grow revenue and business value with a well-thought-out UX that increases conversions.

Our user-centered    
Product Design Process

The PDP design is based in a multidisciplinary approach where product owners, developers and product designers state all of the features and their priority to meet your project’s core requirements.

How we do it

Behind a web or mobile app’s look & feel, there’s way more than just bright and engaging user interfaces. Since UX design is a User-Centered discipline, our UI/UX designers focus on the user’s journey and overall usability.  

To deliver a world-class digital product, it’s recommended to conduct user research, create user personas, plan the information architecture, design flows and wireframes, create prototypes and finalize with usability tests. This is why we’ve created the Product Design Process.

By following the PDP, we ensure that no steps are skipped even in the ideation/prototype stage. It lowers the risk of finding usability issues or any other problem later on during customer’s adoption or rollout phases.

Working Models

At Imaginary Cloud we provide you with flexible solutions to work with our team, depending on your business requirements:
TEAM EXTENSION
TEAM EXTENSION
We provide you with the exact resources that you need and will integrate your technical team to expand your capabilities, whether that's Data Scientists, ML Engineers, Data Engineers or others.
SPECIALIZED SQUADS
SPECIALIZED SQUADS
We provide you with a complete set of resources to deliver an end-to-end solution, removing the need to have a technical team or a project management process from your end as we will take care of everything.
MIXED APPROACH
MIXED APPROACH
You can define Team Extension resources to help you on one side of the business and a specialized squad to help you on another.

Our answers to your
PDP questions

Here’s what you need to know to bring extra value to your business when building your new software ideas:
What is difference between UI and UX?
UX Audit questions: get to know all the answers with Imaginary Cloud
Why is UX/UI Design important?
UX Audit questions: get to know all the answers with Imaginary Cloud
How can a UX/UI Designer help you?
UX Audit questions: get to know all the answers with Imaginary Cloud
Why is our Product Design Process the most efficient?
UX Audit questions: get to know all the answers with Imaginary Cloud
How much does it cost to design a product?
UX Audit questions: get to know all the answers with Imaginary Cloud
What are the 12 steps in the design process?
UX Audit questions: get to know all the answers with Imaginary Cloud

Our answers to your
PDP questions

Here’s what you need to know to bring extra value to your business:
What is UX/UI Design?
UX stands for User Experience, and it focuses on user goals and the product’s function. In other words, it pretends to understand and mapp how the user navigates through a product on a cognitive level. UI stands for User Interface and is concerned with the visual and interactive aspects of the product. It deals with the product’s look and feel, layout, brand guidelines and accessibility. Therefore, UX design is closely related to user research and information architecture, while UI design is related to the graphical layout.
Why is UX/UI Design important?
UX/UI Design allows you to improve your products’ user experience by ensuring that the users’ needs and expectations are met in the best possible way. Having a great product and providing what users are really looking for is a key factor to increase user confidence and engagement.
How can a UX/UI Designer help you?
Our UX/UI Designers are the most reliable professionals to guide you on our Product Design Process and help you get your product off the ground. They work closely with the product owner to guarantee that the business goals are met and make sure none of the key steps are overridden. Understanding the process and the target will ensure your product is user-friendly and functional considering users’ needs and expectations.
Why is our Product Design Process the most efficient?
Due to many years of experience, our expert designers developed a unique and distinct method - our Product Design Process (PDP) - that improves user experience, enhances conversions, and grows business value. We have perfected our PDP by incorporating the best industry practices and techniques alongside field experience and valuable feedback. The Product Design Process focuses on consistently providing exceptional UX/UI Design while keeping costs and benefits balanced on a rapid market launch. It consists of a structured and matured 4 phase methodology (Research, Ideation, Execution, and Technical Assessment) that ensures efficiency, reduces development costs, and plans realistic schedules while keeping in mind the project’s requirements. Our Product Design Process has already been adopted by many universities worldwide, and it’s currently part of their academic programs as essential literature in Design courses.
How much does it cost to design a product?
Depending on your project needs, consider the average hourly cost of a UX/UI Designer working on your product from 2 weeks to 2 months. In case you need more detailed information, you can reach out to us and we will help you with estimations. Our UX/UI Designers will support you on your journey to success by helping you achieve your business goals through exceptional design.
Learn more about our languages:
- Why use Python for Web Development?
- Python vs JavaScript: when to use?
- Accelerate your development with React Native and Expo
- Why should you consider Ruby on Rails to build your marketplace?
What are the 12 steps in the design process?
The PDP design method contemplates four different phases — research, ideation, execution, and technical assessment - that are then split into 12 steps. These steps are all part of the main framework, providing guidelines on how to design a product.

The steps consist of:
1. Briefing
2. User Research
3. Design Benchmark
4. User Journey
5. Decision Matrix
6. Wireframes
7. Mood Board
8. Style Guide
9. Graphic User Interface (GUI) Design
10. Prototype
11. High-level Architecture
12. Project Plan

Learn about each step in more detail here.
Learn more about our languages:
- Why use Python for Web Development?
- Python vs JavaScript: when to use?
- Accelerate your development with React Native and Expo
- Why should you consider Ruby on Rails to build your marketplace?
Let's design a seamless product?

Let’s design a seamless product?

Book a call

Case Study

Mucho

We designed an amazing mobile app to help Mucho’s users prepare fresh homemade meals, reduce food waste and save money.
SEE CASE STUDY
Mucho Case Study
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Digital Solution
Digital Solution
Fast and Easy
Fast and Easy

We are an award-winning company.

WE already helped more than 300 industry leaders.

Top 100 Companies 2020Top 1000 Companies 2021Top B2B Companies 2021Best Workplaces 2022
Our Product Design Process follows a
multi-disciplinary approach that considers users' goals, business requirements, and a group of top-quality technical people.
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FROM OUR BLOG

Product Design Process: The Twelve Steps to create a Successful Product

Meet the Product Design Process, our user-centred design process especially created for developing innovative digital products.
read it now
The Twelve Steps to create a Successful Product
Meet the Product Design Process, our user-centred design process especially created for developing innovative digital products. It follows a multi-disciplinary approach that considers users' goals, business requirements, and a top-quality technical side.
read it now