ux & ui design

Addressing your users’ needs with user-centric interfaces.

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Client logo: RemaxClient logo: EuroFoundClient logo: ThermoFisherClient logo: EYClient logo: NokiaClient logo: SageClient logo: RemaxClient logo: EuroFoundClient logo: ThermoFisherClient logo: EYClient logo: NokiaClient logo: Sage

We help you boost your digital product
With UX/UI Design

We design your product from top to bottom and make sure it will skyrocket your product’s usability, efficiency, and success and, most importantly, addresses your users’ needs.

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GET A PROJECT PLAN

Know the detailed steps, needed resources, expected costs and delivery time to build a functional and valuable product.

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CREATE AN ENGAGING USER EXPERIENCE

Follow the necessary steps (from research and ideation to development) to ensure a well-grounded and intuitive user experience.

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REDUCE TIME AND COSTS BY UP TO 50%

Our Product Design Process allows you to plan realistic schedules and avoid redesigning costs.

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INCREASE PROFITABILITY

Grow revenue and business value with a well-thought-out user experience that increases conversions.

our
pdp process

At Imaginary Cloud, we believe the process of designing a product should be user-centered integrating an innovative and practical approach that considers the users' goals, the business requirements, and a top-quality technical side.

We have developed a multidisciplinary approach - the Product Design Process - that unites product owners, designers, developers, and managers. It focuses on exceptional UX and interaction design, keeping costs and benefits balanced, avoiding wasting resources, and betting on a rapid market launch.
The PDP ensures a well organised approach to your digital product, enables you to save up to 60% on costs and helps you manage your technical debt.

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research
1. Briefing
2. Benchmark
3. User Research

We identify the main aspects of the business model and user needs.
First, we gather evidence that will support the decisions taken henceforth, ensuring that no decision is made based on vague assumptions.

This stage consists of 3 steps: a briefing with the project's vision and goals and business requirements; user research to guarantee product usefulness and effectiveness from the user's perspective; and a design benchmark to analyze the landscape of similar and complementary products, design patterns and technologies used in the industry.


The Research stage allows us to leverage the knowledge and skills of existing players and ensure features and design differentiation in the market, and ensure costumer fit.

ideation
1. User journey
2. Decision Matrix
3. Wireframes
4. Moodboard

We formulate an approach to the product based on the user's needs and the business model.
This is the core of the creative process and it is where the concept of the product is formulated based on the user's needs and the business model (both identified in the Research phase). Here, the UX designer, the product designer, and the product owner work closely together.

This stage consists of 4 steps: mapping out the user journey, by describing each user's action, with various user scenarios; a decision matrix that helps prioritize the users' and product's goals while considering the product life cycle's current stage; drawing the wireframes, i.e., the pages’ structure and navigation flow to ensure interface usability and reduce design time; and finally, a mood board to ensure that the product's look and feel conveys the desired user experience and is aligned with the user profile and market strategy.

Execution
1.Style guide
2. Graphic user interface
3. prototype

We bring the concept to life and put it into practice.
In this stage, the product designer focuses on creating a physical representation of the concept that has been defined up to this point.

It consists of 3 steps: a style guide, where we define a graphic interface’s style, considering colour palette, fonts, image style, input fields, buttons, and so on, to ensure consistency throughout the application; a graphic user interface design (GUI) which are the end-looking screens by applying the style guide to the wireframes; and a click-through prototype to facilitate the feedback from stakeholders or potential users and investors.

TECHNICAL ASSESSMENT
1. HIGH-LEVEL ARCHITEcTURE
2. PROJECT PLAN

We guarantee that all requirements and ideas generated are realistic to implement.
In this stage, all the work previously done should be achievable considering the available time and budget previously settled.

It consists of 2 steps: a high-level architecture where we detail how the product will be built, identifying baselines for the needed technologies and skills to make it; and a project plan to define the major milestones and provides a general understanding of the project's structure, phases, intersections and interdependencies.

our
solutions

Our expertise covers an array of areas, from simpler projects such as website building to highly complex web based applications.

Our web development service provides you with the right tools and resources to guide you through the process that is developing a web-based solution, whether you are a startup looking to develop an MVP, a scale-up looking to improve your product, or an enterprise scaling your website or digital product capabilities.

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WEB & DESKTOP DESIGN

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MOBILE APP DESIGN

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redesign

We ARE a WebFLOW ENTERPRISE PARTNER

Besides being a software & web development company, we are also a digital incubator.  As a Webflow-endorsed partner, we are constantly looking for fresh and intuitive ways to stimulate the metamorphosis of both new and existing digital projects. From technology to healthcare, finance to travel, we help clients for various industries grow their digital presence through Webflow.

Enterprise Partner badge2023 Top Webflow Clutch badge

We ARE a WebFLOW ENTERPRISE PARTNER

Besides being a software & web development company, we are also a digital incubator.  As a Webflow-endorsed partner, we are constantly looking for fresh and intuitive ways to stimulate the metamorphosis of both new and existing digital projects. From technology to healthcare, finance to travel, we help clients for various industries grow their digital presence through Webflow.

Enterprise Partner badge2023 Top Webflow Clutch badge

WE ARE AN AWARD-WINNING COMPANY

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TOP WEBFLOW 
LONDON

Clutch, 2023

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Top Web Design CompanIES

Designrush, 2022

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BEST APP DESIGN


Designrush, 2021

Top Design Firms Badge

Top Design Firms

Clutch, 2021

our
team

With a recommendation rate of 99%, Imaginary Cloud has over 100 passionate, EU-based professionals that align your business goals with the latest tech solutions.

Recognised for working with processes that guarantee a high-quality delivery, our team of web developers, designers, product managers and data scientists have the technical expertise, creativity, and vision to create beautiful, smart web and app software products.
We excel at what we do and we love every moment of it!

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Designers

Our award-winning designers and developers work side-by-side to create superior UX/UI experiences for your web development project, using leading tools such as Webflow.

WHY IMAGINARY CLOUD

At Imaginary Cloud we provide a unique service tailored to the needs of companies that are focused on growth. Know more about why we are the right partner to fuel your growth here.

check our why us page
Workplace tools
Why — Mobile

WHY IMAGINARY CLOUD

At Imaginary Cloud we provide a unique service tailored to the needs of companies that are focused on growth. Know more about why we are the right partner to fuel your growth here.

how we
WORK

At Imaginary Cloud we provide you with flexible solutions to work with our team, depending on your business requirements.

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TEAM EXTENSION

We provide you with a development team or an individual fit to your needs, able to work independently, and/or fully integrated within your delivery team and processes.

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managed projects

We will develop the project in-house, following our battle-tested processes which ensure world-class quality and efficiency. This end-to-end solution is ideal for companies without internal technical teams.

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TEAM EXTENSION
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MANAGED PROJECT
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What our customers say

Client logo: Ecolibrium

5.0

5/5 stars rating
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The team was very easy to work with and very communicative."
Priya Krishnan
Head of Strategic Initiatives, Ecolibrium
Client logo: Eurofound

5.0

5/5 stars rating
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They were very flexible and adapted to our means of communications."
Maria Josefa Perez Barral
IT Project Assistant, Eurofound
Client logo: Confinze

5.0

5/5 stars rating
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Their framework is super unique and something I haven't seen before."
Mathias Storm
MouritsenHead of Product, Confinze ApS
Client logo: Teach Tutti

5.0

5/5 stars rating
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The web developer delivered a really high quality video conferencing system within a very short period of time.”
Liam Hindson
Founder & Owner, TeachTutti Ltd
Client logo: OAI

5.0

5/5 stars rating
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The people at Imaginary Cloud were both professional and organized."
Alex Algard
Fund Manager, Online Awareness Initiative
Client logo: Farmlink

5.0

5/5 stars rating
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Imaginary Cloud is very committed to their work and timely delivery.”
Richard Surendrakumar
Head of Product, FarmLink Marketing Solutions
Client logo: ELSA

5.0

5/5 stars rating
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Imaginary Cloud is a very serious software agency with a positive attitude and good skill set."
Xavier Anguera
Co-Founder & CTO, ELSA, Corp.
Client logo: Learninghubz

5.0

5/5 stars rating
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This is the best work we’ve gotten from a provider so far, and we’ve worked with many over the years.”
João Santos
CEO & Founder, Learninghubz
Client logo: Oligo

5.0

5/5 stars rating
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They have a very good approach to the design of everything that is related with the graphical interface and the UX.”
Luís Pedro
CEO, Oligo Swiss Fund Services
Client logo: Topgim

5.0

5/5 stars rating
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Imaginary Cloud has a strong ability to solve problems, and they present a solution in a short timeframe."
Artur Carvalho
Owner & CEO, Topgim, Lda.
Client logo: TrustPortal

5.0

5/5 stars rating
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They’re equally as capable as some of the biggest development names out there.”
Chris Lamberton
Strategy Director, TrustPortal Solutions
Globosurveys Logo

5.0

5/5 stars rating
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The team, deliverables, and overall experience have all been fantastic— I couldn’t ask for anything more."
Miguel Costa Santos
CEO, Globsurveys
Client logo: 1.00 Plus Plus Store

5.0

5/5 stars rating
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It's been a great addition to our store."
Ellie David
Manager, 1.00 Plus Super Store
Client logo: Travelwifi

5.0

5/5 stars rating
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I'm impressed with their very deep expertise, transparency, and very talented people."
Simone Rigoni
CEO, Tep Wireless
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the tech stack that helps maximize your business value

design

Tool logo: Figma

figma

Tool logo: Adobe Photoshop

photoshop

Tool logo: Adobe Illustrator

illustrator

Tool logo: Adobe Id

indesign

Tool logo: Adobe Xd

xd

front-end

Framework logo: React Native

react

Framework logo: Angular

angular

Framework logo: Vue

vue

Tool logo: Webflow

webflow

back-end

Node logo

node

Python logo

python

Ruby on Rails logo

rails

Framework logo: Django

django

mobile

Framework logo: React Native

react native

Flutter logo

flutter

systems

AWS logo

amazon web services

Azure logo

azure

Google Cloud logo

google cloud

ai/data science

Pytorch logo

pytorch

CML logo

cml

DVC logo

dvc

mlflow logo

mlflow

Sagemaker logo

amazon sagemaker

Vertex.ai logo

vertex.ai

Azure AI logo

azure ai

design
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front-end
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back-end
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mobile
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systems
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ai/data Science
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EVERYTHING YOU NEED TO KNOW ABOUT OUR ux/ui design service

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Browse the Frequently Asked Questions and get your answers. Or better yet – get in touch with our team and let’s talk!

get a quote
What is UX/UI Design?
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Why is UX/UI Design important?
Why is UX/UI Design important?
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How can a UX/UI Designer help you?
How can a UX/UI Designer
help you?
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Why is our Product Design Process the most efficient?
Why is our PDP the
most efficient?
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How much does it cost to design a product?
How much does it cost to
design a product?
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How long does it take to design a product?
How long does it take to
design a product?
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What are the 5 elements of product design?
What are the 5 elements of
a product design?
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Still have questions?

Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime.

FROM OUR
BLOG

blog post

Your guide to a successful website redesign: everything you need to know

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company.

User Interface
OTHER RELATED POSTS FROM OUR BLOG
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