Addressing your users’ needs with user-centric interfaces.
We design your product from top to bottom and make sure it will skyrocket your product’s usability, efficiency, and success and, most importantly, addresses your users’ needs.
Know the detailed steps, needed resources, expected costs and delivery time to build a functional and valuable product.
Follow the necessary steps (from research and ideation to development) to ensure a well-grounded and intuitive user experience.
Our Product Design Process allows you to plan realistic schedules and avoid redesigning costs.
Grow revenue and business value with a well-thought-out user experience that increases conversions.
At Imaginary Cloud, we believe the process of designing a product should be user-centered integrating an innovative and practical approach that considers the users' goals, the business requirements, and a top-quality technical side.
We have developed a multidisciplinary approach - the Product Design Process - that unites product owners, designers, developers, and managers. It focuses on exceptional UX and interaction design, keeping costs and benefits balanced, avoiding wasting resources, and betting on a rapid market launch.
The PDP ensures a well organised approach to your digital product, enables you to save up to 60% on costs and helps you manage your technical debt.
We identify the main aspects of the business model and user needs.
First, we gather evidence that will support the decisions taken henceforth, ensuring that no decision is made based on vague assumptions.
This stage consists of 3 steps: a briefing with the project's vision and goals and business requirements; user research to guarantee product usefulness and effectiveness from the user's perspective; and a design benchmark to analyze the landscape of similar and complementary products, design patterns and technologies used in the industry.
The Research stage allows us to leverage the knowledge and skills of existing players and ensure features and design differentiation in the market, and ensure costumer fit.
We formulate an approach to the product based on the user's needs and the business model.
This is the core of the creative process and it is where the concept of the product is formulated based on the user's needs and the business model (both identified in the Research phase). Here, the UX designer, the product designer, and the product owner work closely together.
This stage consists of 4 steps: mapping out the user journey, by describing each user's action, with various user scenarios; a decision matrix that helps prioritize the users' and product's goals while considering the product life cycle's current stage; drawing the wireframes, i.e., the pages’ structure and navigation flow to ensure interface usability and reduce design time; and finally, a mood board to ensure that the product's look and feel conveys the desired user experience and is aligned with the user profile and market strategy.
We bring the concept to life and put it into practice.
In this stage, the product designer focuses on creating a physical representation of the concept that has been defined up to this point.
It consists of 3 steps: a style guide, where we define a graphic interface’s style, considering colour palette, fonts, image style, input fields, buttons, and so on, to ensure consistency throughout the application; a graphic user interface design (GUI) which are the end-looking screens by applying the style guide to the wireframes; and a click-through prototype to facilitate the feedback from stakeholders or potential users and investors.
We guarantee that all requirements and ideas generated are realistic to implement.
In this stage, all the work previously done should be achievable considering the available time and budget previously settled.
It consists of 2 steps: a high-level architecture where we detail how the product will be built, identifying baselines for the needed technologies and skills to make it; and a project plan to define the major milestones and provides a general understanding of the project's structure, phases, intersections and interdependencies.
Our expertise covers an array of areas, from simpler projects such as website building to highly complex web based applications.
Our web development service provides you with the right tools and resources to guide you through the process that is developing a web-based solution, whether you are a startup looking to develop an MVP, a scale-up looking to improve your product, or an enterprise scaling your website or digital product capabilities.
Besides being a software & web development company, we are also a digital incubator. As a Webflow-endorsed partner, we are constantly looking for fresh and intuitive ways to stimulate the metamorphosis of both new and existing digital projects. From technology to healthcare, finance to travel, we help clients for various industries grow their digital presence through Webflow.
Besides being a software & web development company, we are also a digital incubator. As a Webflow-endorsed partner, we are constantly looking for fresh and intuitive ways to stimulate the metamorphosis of both new and existing digital projects. From technology to healthcare, finance to travel, we help clients for various industries grow their digital presence through Webflow.
TOP WEBFLOW LONDON
Clutch, 2023
Top Web Design CompanIES
Designrush, 2022
BEST APP DESIGN
Designrush, 2021
Top Design Firms
Clutch, 2021
Since 2010, we’ve delivered more than 300 web and software products, in over 15 different industries.
With a recommendation rate of 99%, Imaginary Cloud has over 100 passionate, EU-based professionals that align your business goals with the latest tech solutions.
Recognised for working with processes that guarantee a high-quality delivery, our team of web developers, designers, product managers and data scientists have the technical expertise, creativity, and vision to create beautiful, smart web and app software products.
We excel at what we do and we love every moment of it!
Designers
Our award-winning designers and developers work side-by-side to create superior UX/UI experiences for your web development project, using leading tools such as Webflow.
At Imaginary Cloud we provide a unique service tailored to the needs of companies that are focused on growth. Know more about why we are the right partner to fuel your growth here.
At Imaginary Cloud we provide a unique service tailored to the needs of companies that are focused on growth. Know more about why we are the right partner to fuel your growth here.
At Imaginary Cloud we provide you with flexible solutions to work with our team, depending on your business requirements.
Browse the Frequently Asked Questions and get your answers. Or better yet – get in touch with our team and let’s talk!
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Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company.
