Provide a seamless user experience and grow your business. Discover usability issues and optimize your product.
Improve User Experience
Fix problems for a more refined and clear customer journey for your customers.
Boost conversions
Increase the number of new users, leads, customers and sales.
Increase User Engagement
Ensure that users' needs are met by tackling their pain points. Happy users mean more sales!
REDUCE COSTS
Decrease complexity and lower development and support costs.
A 3-phase process based on the best practices
If your product isn’t performing as expected, we conduct a UX audit to identify issues and provide detailed recommendations to optimize it.
Research
Our UX designers will target the users profiles and identify their needs when using your product, considering its usefulness and effectiveness from their point of view. Research on design patterns and the industry's most used technologies allows leveraging and understand existing players' knowledge and practice. Plus, it ensures your product/design is specific and different.
EVALUATION
We will conduct a UX review to set the product requirements considering the established usability heuristics in the field to deliver a consistent and fluid user experience. All information regarding insights and analytics will be summarised in a visual and compelling audit report that showcases the UX Audit's main findings, quick wins, and recommendations regarding your product's potential improvements.
EXECUTION
Together, we will baseline the style guide to ensure that your product's different visual interface elements' are consistent and coherent. Running a UX Audit allows us to solve the main encountered problems with the execution of end-looking screens. Plus, all recommendations that resulted from quick wins acknowledgement will be designed for implementation.
Working Models
At Imaginary Cloud we provide you with flexible solutions to work with our team, depending on your business requirements and the kind of UX audit service you require:
TEAM EXTENSION
We provide you with the exact resources that you need and will integrate your technical team to expand your capabilities, whether that's Data Scientists, ML Engineers, Data Engineers or others.
SPECIALIZED SQUADS
We provide you with a complete set of resources to deliver an end-to-end solution, removing the need to have a technical team or a project management process from your end as we will take care of everything.
MIXED APPROACh
You can define Team Extension resources to help you on one side of the business and a specialized squad to help you on another.
Our answers to your UX Audit questions
To grow your business, improve performance and have a better focus on your business goals, here’s what you need to know:
What is UX/UI Design?
UX stands for user experience whereas UI stand for user interface. Given that they are two closely connected terms that frequently collaborate, you'll frequently find them grouped together.
Simply put, UX design is the process of planning the experience a person has when interacting with a web app or site. The main goal of UX design is to make using these digital products and services easy, logical, and fun.
On the other side, UI design is the user-centered method of creating a digital product's aesthetics. In essence, UI designers design create look & feel of a website or application. These interfaces should not only be useful, but also simple to use and attractive to the eye.The visual touchpoints that enable people to engage with a product are the main focus of UI designers. Typography, color schemes, buttons, motion, and other visuals can all fall under this category. Consider all the actions you might take on an app, such as slide to delete, pull down to reload, text entry, etc. It is necessary to develop every single graphic component or animation that makes it possible for you to use the app.
Why do you need a UX experts’ team?
The team evaluates your product’s quality and improves it based on your users’ needs and industries best practices.
How much does a UX Audit costs?
Consider the average hourly cost of a UX expert working on your product from 2 weeks to 2 months.
What are the main benefits of a UX Audit?
There are many (and valuable) benefits to conducting a UX Audit. Overall, it is a great way to optimize conversions and reduce the complexity of a digital product. Further, a UX Audit will help streamline goals and remove redundancies, leading the way to an enhanced user experience while saving time and money.
Here are the four top benefits: • More streamlined products • Increased conversions and performance metrics • Better user experience • Improved user satisfaction and engagement
Our UX Audit is a 3-phased process based on the best practices: 1. Research The research is a vital step to conduct and execute a successful audit. This stage considers the users, the product, the business goals and its respective KPIs.
2. Evaluation The digital product should help the users reach their objectives and provide a good experience. Consequently, a useful and enjoyable product will lead to positive business outcomes. During the evaluation, a UX assessment is performed to set the product requirements considering the established UX heuristics. This will provide a consistent and fluid user experience.
3. Execution Here, we will baseline the style guide to ensure that the product's different visual interface elements' are consistent and coherent.
Our answers to your UX Audit questions
To grow your business and improve performance, here’s what you need to know.
What is UX/UI Design?
UX stands for user experience whereas UI stand for user interface. Given that they are two closely connected terms that frequently collaborate, you'll frequently find them grouped together.
Simply put, UX design is the process of planning the experience a person has when interacting with a web app or site. The main goal of UX design is to make using these digital products and services easy, logical, and fun.
On the other side, UI design is the user-centered method of creating a digital product's aesthetics. In essence, UI designers design create look & feel of a website or application. These interfaces should not only be useful, but also simple to use and attractive to the eye.The visual touchpoints that enable people to engage with a product are the main focus of UI designers. Typography, color schemes, buttons, motion, and other visuals can all fall under this category. Consider all the actions you might take on an app, such as slide to delete, pull down to reload, text entry, etc. It is necessary to develop every single graphic component or animation that makes it possible for you to use the app.
Why need a UX experts’ team?
The team evaluates your product’s quality and improves it based on your users’ needs and industries best practices.
How much does a UX Audit costs?
Consider the average hourly cost of a UX expert working on your product from 2 weeks to 2 months.
What are the main benefits of a UX Audit?
There are many (and valuable) benefits to conducting a UX Audit. Overall, it is a great way to optimize conversions and reduce the complexity of a digital product. Further, a UX Audit will help streamline goals and remove redundancies, leading the way to an enhanced user experience while saving time and money.
Here are the four top benefits: • More streamlined products • Increased conversions and performance metrics • Better user experience • Improved user satisfaction and engagement
Our UX Audit is a 3-phased process based on the best practices: 1. Research The research is a vital step to conduct and execute a successful audit. This stage considers the users, the product, the business goals and its respective KPIs. 2. Evaluation The digital product should help the users reach their objectives and provide a good experience. Consequently, a useful and enjoyable product will lead to positive business outcomes. During the evaluation, a UX assessment is performed to set the product requirements considering the established UX heuristics. This will provide a consistent and fluid user experience. 3. Execution Here, we will baseline the style guide to ensure that the product's different visual interface elements' are consistent and coherent. Learn about each step in more detail here.
“Imaginary Cloud conducted a UX Audit on our product. Three months after implementing the changes, we increased our growth rate and in-app time for desktop and mobile.”
João Nogueira, CEO & Founder @ Learninghubz.
+ 20%
Active Users
+ 15%
Desktop Time
+ 50%
Mobile Users
We are an award-winning company. WE already helped more than 300 industry leaders.
See what a UX Audit looks like and how it increases conversions.
UX Audit: how to improve your product's performance?
A UX Audit can be extremely beneficial since it analyses a digital product's performance, identifies the main concerns, and provides actionable recommendations.
A UX Audit can be extremely benefitial since it analyzes a digital product's performance, identifies the main concerns, and provides actionable recommendations.
